AWBC COMMUNICATIONS

The Voice of Success and Empowerment for African American Women

AWBC MAGAZINE

• Provides relevant information not normally found in general market publications

• AWBC Magazine is a trusted voice in the community and is endorsed by African American leaders

• Our clients are regarded as good corporate citizens, and are able to establish meaningful relationships, with the African American community

• The use of the AWBC format, which combines print, website, electronic media, and special market promotions, is the most effective and cost-efficient methodology, for reaching African American women.

NEED TO KNOW

 

The African American female consumer market is a vital segment of the nation’s population

African American Women:

• Have the highest spending power within the African American Community

• Have the highest educational levels within the African American Community

• Vote in larger numbers within the community
• Are heads of households and community leaders in large numbers

 

MEDIA RATIONALE AND STRATEGIES

• Out of Home: AWBC Magazine will be distributed as an insert within community newspapers, via community churches and outreach organizations, via a network of colleges and universities, as well as professional organizations

• Website: As an efficient method of reaching the AWBC network of women seeking information regarding business and careers, as well as current job opportunities

• Promotions: The AWBC “SisSTEMS” Conference and quarterly consumer education events (i.e. seminars and community meetings), create an inclusive and diverse forum for attendees, presenters, and sponsors.

 

 

© 2020